Bangalore, April 07, 2009:
All your basic home needs will now be addressed with just a click of a button ….
Suksh Technology, a company which develops various technology and web solutions for consumers has launched a first of its kind website – www.100nests.com, a complete home and home services portal. The portal goes far beyond just offering B-S-R (buying-selling-renting) facilities that is currently the norm with other service providers in this genre. The USPs of www.100nests.com includes free valuation of property for users, real time localized neighborhood information and trouble free availability of daily use service providers like carpenter, plumber, electrician etc. in your neighborhood. Also present was Model turned bollywood actress Aditi Gowitrikar who launched the website amidst all the glitz and glamour and became the first member of the website.The household market in India is currently 3,483 Billion INR expected to grow whopping 4 times in next 15 years.
| Household Consumption | 2007-2008 (Rs. Billion) | 2025 (Rs. Billion) |
| Rent, Utility, Repairs etc. | 1,288 | 3,424 |
| Electricity, consumables | 731 | 3,000 |
| Household services | 987 | 5,415 |
| Non Durable, home wares | 356 | 1,148 |
| Appliances | 107 | 460 |
| Furniture | 14 | 15 |
| Total Market Size | 3,483 | 13,462 |
Source: Rise of Indian Consumer Market- McKinsey CO. 2007-2008
Online advertising household market stands at about 70% of total online market at 420Cr, covering personal/home banking, FMCG and consumer durables. This household market would grow to 1400Cr by 2010, as quoted by Indian entertainment and media industry, FICCI, PWC 07-2008.Commenting on the launch, Shreyans Chopra, CEO and Founder, Suksh Technology Pvt. Ltd. said, “We are really excited about the launch of this portal. It’s unique and promises to be a one stop shop for all home needs. 100nests is in a league of its own that will offer its members a plethora of services targeting homes, neighborhood, home consumer needs, home service and utility needs etc. In short you can even treat this as your own home replica online”.
Also added Bhushan Patil, COO, Suksh Technology Pvt. Ltd., “One of the main aim of 100nests is to enable end consumers to make data driven real estate decisions and bring out transparency and awareness on price, pricing related information and factors which affect real estate pricing in India. Our extensive research teams and strong algorithms, combined with social interaction to further enable this”.
Attractive features –www.100nests.com:
- Free Valuation Report - know the exact worth of your home, how your home compares across other homes across many top cities.
- Your home and Neighborhood – Add your home and find out what is happening nearby, who’s who next door, events, news in your locality
- Home Services – an exhaustive listing of home service providers right from a basic carpenter to high end services like interior decorators etc.
- Dream Price – helps home owners specify the ‘Dream Price’ for their home, that’s the worth one assumes his house would carry, this need not be related to market it can be completely sentimental, emotional value of your own home.
- City / Locality / Home index - denotes the livability and quality of the city / locality or the home. Further you can also compare locality, cities across various factors and indexes helping you decide your next home choice.
Suksh Technology Pvt. Ltd (STPL) is a company formed to develop various technology and web solutions primarily focusing Indian PC and Internet users, starting with realty vertical. STPL will be venturing into various online and offline software products and services targeting Indian consumers. www.100floors.com is their first product in the marketplace which has been active in the market since last year and is seen as one of the fastest growing portals among the competition on Alexa and Google insights.
STPL is seed funded by one of the Director of South City Projects Kolkata, INDIA and ex-veteran from Goldman Sachs, USA. The company’s vision is to invest and build network of easy to use, mass, consumer friendly applications. The company is headquartered in Bangalore and has operations across leading Indian cities.


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